First Super Bowl Telecast
There were dual telecasts for the first Super Bowl on January 15, 1967 because CBS was the network of the National Football League and NBC was the network of the American Football League. Both networks used CBS' camera feed, but they used their own announcers. After that, the Super Bowl games were rotated among networks, a practice that continues today.
In 1995 the cost of a 30-second TV commercial during the Super Bowl leaped across the million-dollar line, from $900,000 in 1994 to $1,150,000. Ironically, that was the last Super Bowl the San Francisco 49ers played in. This year a 30-second spot is costing advertisers about $3.8 million — and that doesn’t count production costs and endorsement fees.