Friday, January 30, 2015

First Super Bowl Telecast

There were dual telecasts for the first Super Bowl on January 15, 1967 because CBS was the network of the National Football League and NBC was the network of the American Football League. Both networks used CBS' camera feed, but they used their own announcers. After that, the Super Bowl games were rotated among networks, a practice that continues today.

In 1995 the cost of a 30-second TV commercial during the Super Bowl leaped across the million-dollar line, from $900,000 in 1994 to $1,150,000. Ironically, that was the last Super Bowl the San Francisco 49ers played in. This year a 30-second spot is costing advertisers about $3.8 million — and that doesn’t count production costs and endorsement fees.

Wednesday, January 28, 2015

From Les Burkhardt:

Now that the latest  Super Bowl is upon us, I told friends about the preparation for the first SB. I think that the revenue for a 30 second spot was something like $25,000.  Worked our tails off on Saturday preparing the PC room for the next day.  Can't remember if it was PC 31 or 32 nor if a co-ord studio or remote feed was used, does anyone recall?  Both CBS and NBC telecast the game, second SB was telecast by CBS and different networks each year thereafter.  I think the fee for commercial at 30 seconds was $35,000.

Don't know the truth of this info..But here goes.
During the early days of TV,  stations were required to broadcast a certain amount of time to Public Service spots, however, the  product advertisers wanted  all of the commercial time available.  This left no time for the public service spots which led to the birth of the late show.

Tuesday, January 20, 2015

CBS Retirees Ramblings

CBS Retirees Ramblings

From the "good old days".



We really need an infusion of good news! PLEASE try and contact some of our more youthful members for some uplifting thought!
Our Humor column is in a sad state of updates, for instance.
Surely, we still have some members left, with a sense of humor???
How about reminiscing?
I know that there are untold stories, just waiting to be uploaded!
Let's go!!

Harry Charles

RE: Harry Charles

Harry is NOT in good shape and would appreciate any comments you would like to send.
His daughter, Tracy, will be watching here and will relay anything to/from Harry.
Here is an excerpt from her latest e-mail to us:
Dad is still with us, although we don’t know for how much longer. He’s very thin, and very weak and is completely bedridden. He’s been in the hospital and a skilled nursing home since he collapsed at home on November 23rd. He was diagnosed with Stage III colon and refused all treatment. Now, we are just doing our best to keep him comfortable. He’s been his usual humorous, feisty self, but  that has been fading over the last couple of weeks.
I am sure that anything you might send would be gratefully appreciated!
Tracy Charles
Doctoral Programs Coordinator | Graduate & Professional Programs
USC Viterbi School of Engineering
t: 213.740.0114213.740.0114 | f: 213.821.0851 | e: | w: