Tuesday, November 04, 2008

A JOE SOKOTA TALE

JOE WAS A CAMERA PERSON WHOSE CREW WAS ASSIGNED TO FEED LIVE
COMMERCIALS INTO THE UNITED STATES STEEL HOUR..
ONE OF THE SPOTS WAS TO BE SEEN FOR THE FIRST TIME AND WAS DEEMED OF PRIME IMPORTANCE
TO PRESENT THE PRODUCT WITH TECHNICAL QUALITY SUPERIOR TO FILM WITH COPY TO MATCH.
THE SPONSOR WAS MARLBORO CIGARETTES. AFTER NUMEROUS REHEARSALS,
THE TEAM REACTED LIKE CLOCKWORK AND DRESS REHEARSAL ENSUED.
JOE'S FINAL SHOT WAS AN EXTREME CLOSEUP OF THE ACTORS HAND HOLDING THE MARLBOROS.
THE TD (LOU TEDESCO) SWITCHED TO JOE'S CAMERA.AND WATCHED IN HORROR AS THE HAND
CRUSHED THE CIGARETTE PACKAGE. AGENCY REPS FAINTED. LOU WAS IRATE.
CBS WOULD GO DOWN A FEW NOTCHES IN SPONSORSHIP REVENUE. FOR, YOU SEE THIS WAS TO BE
THE INTRODUCTION OF THE "CRUSHPROOF BOX" . THE TECHS STIFLED THEIR MIRTH.
PRODUCTION PEOPLE DRIED THEIR TEARY EYES. AGENCY PEOPLE FILLED OUT NEW RESUMES.
THE AIR SHOW WENT FINE. JOE, DID I MENTION WAS OVER SIX FT TALL AND BUILT LIKE OUR PRESENT
DAY LINEBACKERS. ALL WERE FEARFUL TO ACCOST JOE .
HE WENT TO BECOME A RESPECTED CAMERA PERSON BUT HIS APPEARANCE ON THE
ED SULLIVAN SHOW WAS CANCELLED.

SIC TRANSIT GLORIA MUNDAE!

FRANK NOVACK