Monday, May 06, 2002

Here's some interesting trivia for the gang to read.
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What was the first audible trademark?

The NBC chimes became the first audible service mark in 1950 when NBC
filed with the U.S. Patent office.

Bong
Bong Bong

The following is from the Patent Office register:
Serial Number : 72-349496
Type of Mark: SERVICE MARK
Mark Drawing Code: (6) NO DRAWING
Description of Mark: THE MARK COMPRISES A SEQUENCE OF CHIME-LIKE
MUSICAL NOTES WHICH ARE IN THE KEY OF C AND SOUNDED THE NOTES
G, E, C, THE "G" BEING THE ONE JUST BELOW MIDDLE C, THE "E" THE ONE
JUST ABOVE MIDDLE C, AND THE "C" BEING MIDDLE C, THEREBY TO IDENTIFY
APPLICANT'S BROADCAST SERVICE.

Owner Name: NATIONAL BROADCASTING COMPANY, INC., THE
Owner Address: 30 ROCKEFELLER PLAZA NEW YORK NEW YORK
10112 CORPORATION DELAWARE 9

Some other NBC chime trivia . . .

Some say that the musical notes G E C stood for General Electric
Corp. which owned a part of RCA and NBC back during the inception of
the tones. There are actually 4 different stories on how the tones
began, so it is difficult to say with certainty that the General
Electric story is the correct answer. The source below lists the
4 different stories with an exhaustive research on the tones.

At one time there was a fourth tone. It was used to page certain key
executives back to network headquarters for serious events. It was
also used during WWII for major news events, such a Pearl Harbor,
in order to cue the affiliates.

NBC discontinued the use of the chimes in 1971.

[When GE bought RCA (and NBC) a few years ago they actually bought
back RCA (and NBC)!]
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Sources: http://radioguy.home.texas.net/chimes.htm